Kontractom is a senior-led consultancy in Doha. Feasibility, business case, programme mobilisation, on-site implementation and sustained adoption — one accountable team across the arc. We take SMEs from concept to operating reality, and we take operating businesses through digital transformation when they are ready for the next leap.
Kontractom Consultancy W.L.L. was established in Doha in 2019 and is registered under Commercial Registration 134575. The firm is led by two principals with nearly three decades of senior practice each — across strategy, digital transformation, enterprise architecture, feasibility and growth advisory — supported by a general manager who runs client engagement and operations.
We were built deliberately small. The people in the meeting are the people doing the work. There is no associate layer to manage, no overhead to amortise across staffing pyramids, and no engagement we accept that one of the principals will not personally lead. The deck talks about it plainly: no staffed-out delivery, no B-team.
Engagements typically support Qatar National Vision 2030 themes and, where applicable, the QDB and QRDI funding programmes that back them. We carry standing relationships across QDB, QNB, QFC, Microsoft, and the Qatari SME and startup ecosystem — relationships that take a decade to build and that we bring ready-made to every engagement.
We take SMEs from concept to operating reality — and we take operating businesses through digital transformation when they are ready for the next leap. The capabilities below are assembled per engagement, from real programme delivery, not a service catalogue.
For founders and SMEs, from concept through to scale.
For enterprises and SMEs ready for the next leap — strategy through implementation, into applied AI where it earns its place.
Digital & transformation strategy · Enterprise architecture (TOGAF) · Business case & benefits realisation · Operating-model design · Funding pathway design.
Programme mobilisation · TMO / PMO setup · Vendor selection & contracting · Governance design · Workstream architecture.
Programme & portfolio leadership · Technology implementation oversight · Vendor & SI orchestration · On-site execution · AI implementation.
Change management & OCM (ADKAR / Prosci) · Adoption tracking & KPI verification · Continuous improvement · Executive advisory · Readiness for next funding tier.
Underlying technology depth across SAP, D365, ServiceNow, SharePoint/O365, Azure, AWS, GCP, ITSM, cloud migration & adoption, and enterprise data & analytics — from real implementation, not certification. Where AI is part of the scope, Kontractom delivers through an in-house AI implementation capability — working software in weeks, free first proof of concept, full client IP ownership.
Engagements can take any subset of the four phases. We avoid the consulting reflex of converting every question into a six-month study — most engagements run between three and twenty weeks of focused principal time, with sustaining work where the client wants us to stay.
Digital and operations maturity assessment, leadership alignment workshops, baseline KPIs and senior-sponsor commitment. Deliverable: company assessment report.
Case for change, work-package scoping, vendor shortlist and quotes, roadmap and KPI plan. Deliverable: board-ready or funder-ready plan pack.
Vendor orchestration, on-site execution and oversight, change-agent coaching, issue resolution at the working level. Deliverable: live, stabilised systems.
Quarterly KPI verification, executive coaching, continuous improvement, readiness for the next funding tier. Deliverable: sustained-results report.
A purposeful enterprise-transformation leader with thirty years of senior management consulting and a track record of architecting and executing large-scale change initiatives that drive sustainable growth and operational excellence. Expert in aligning people, processes and technology with overarching corporate strategy — particularly in complex, asset-heavy industries.
Currently Director of Enterprise Transformation at one of Qatar's major construction conglomerates. Previously Managing Director of the Khwarizmi AI Center; consultant to QBIC at Qatar Development Bank, where he co-created a seven-year strategic partnership with Microsoft worth QAR 4.95M plus $150,000 in Azure credits per startup admitted to the Microsoft for Startups Founders Hub; and Manager of Incubation Programs at QDB, where he redesigned the ISTESHARA programme and helped admit thirty companies into incubation. 1,000+ startups coached and supported across his career.
Twenty-eight years of senior digital transformation delivery across enterprise programme leadership and venture building. Ex PwC, Accenture and PA Consulting; ex Shell and Qatar Energy. Most recently Director of Digital Transformation at PwC Middle East, leading programme mobilisation and change for Qatar Energy's five-year, twenty-six-workstream ICT strategy transformation covering 30,000+ employees.
Earlier career spans senior delivery roles at Avanade (Accenture's Microsoft technology arm) — including portfolio leadership across Shell Upstream & Projects & Technology (€15M annual, 100+ FTE) — a $25M global cybersecurity programme covering 800+ applications, and the founding of CartUp AI, a Silicon Valley B2B SaaS venture serving fifteen international clients before exit. Cross-sector across energy, financial services, government, technology, supply chain & logistics and manufacturing, and currently delivering agentic AI applications into GCC enterprises.
Lina runs the operating spine of the firm — client engagement continuity, document and knowledge management, scheduling and the day-to-day rhythm that lets the principals stay on the work that matters. A strong communicator and facilitator, she is the first point of contact for ongoing clients and is responsible for ensuring nothing about an engagement falls through the cracks between meetings.
Co-owner of Kontractom Consultancy W.L.L., Lina brings clinical-professional rigour to engagement governance and a background in educational leadership to the firm's training and capability-building work.
From heavy manufacturing and F&B factories through to family-business restructuring and GCC market entry — senior-led feasibility, business plans and growth roadmaps. Where client confidentiality applies, we present cases anonymised by sector and size. Further detail is available under NDA.
A QAR 43M steel body-building facility.
Feasibility and business plan for a steel fabrication facility producing trailers, tanks, mobile clinics and food trucks. 20,000 m² site, 121-person operating model, QDB 70/30 funding structure. Forecast IRR 10%.
Qatar's first domestic pressed fruit & vegetable juice facility.
Feasibility and business plan addressing an 83-million-litre 100%-import market growing to 102 million litres. European cold-press equipment, B2B distribution model, QAR 18.9M project size. Forecast IRR 31%.
Scaling an artisan chocolate brand into a Manateq industrial facility.
Feasibility and business plan moving Kaafe chocolate production from a rented villa into a Jahiz 2 industrial-area facility — supporting an active Qatar Airways supply agreement and existing five-star hospitality distribution. QDB Al Dhameen funding. Forecast IRR 41%.
A QAR 13.3M combined nursery and kindergarten.
Pre-feasibility study for a combined nursery (two months to four years) and KG1/KG2 across two rental villas, targeting Doha's dual-income family segment. Branded curriculum and rental-scenario operating model. Forecast IRR 20%.
A two-restaurant family business reshaped into an investor-ready holding.
Four-layer corporate architecture (ownership, operating, business and reporting), a seven-stage transition plan sequencing acquisitions, central kitchen and services LLCs, plus a fifty-six-page investor prospectus covering capital-raise plan, use of proceeds and risk factors.
Landing a US AI child-development brand in Qatar.
Sized the GCC opportunity, mapped Snorble to Qatar National Vision 2030 and NDS3 themes, designed a QRDI-grant plus development-bank-anchor funding stack, and refined a dual-access equity-plus-distribution proposition targeting family offices with retail footprint.
Where AI is part of the scope, Kontractom delivers through an in-house AI implementation capability. Five production and proof-of-concept deployments across construction, government PPP advisory, professional services and maritime.
A five-tool systems engineering AI suite in production.
Requirements extraction, quality analysis, verification planning, knowledge chat and evidence finding. INCOSE-grade quality. Analysis consistency improved from 42% to 95% via automated prompt optimisation.
Compressing 252-day Vision 2030 business case reviews.
AI-powered compliance and consistency validation for PPP privatisation business cases. Reads documents, validates against regulatory frameworks, flags inconsistencies, produces a structured audit trail.
Twelve agents behind one user screen.
Stakeholder interview, strategy generation, role-play simulation, trade-terms optimisation and category strategy. Context hydration from the client's historical negotiation data; SharePoint sync keeps vectors current.
Conversational AI over a large proprietary technical corpus.
Engineers query complex technical documentation in natural language. The system retrieves, synthesises and cites with source precision — hours of manual search replaced with seconds.
The platform consuming its own output.
Emails BCC'd to ProjectOS are auto-classified and converted into structured tasks. Context hydration assembles full operational state; AI development workflows are triggered weekly from the sprint board.
Snorble Inc., a US consumer-technology company building an AI-powered interactive companion for early-childhood development, engaged Kontractom to design and execute its market-entry strategy into the Gulf, with Qatar as the beach-head.
We worked across three phases. The first sized and prioritised target markets and mapped Snorble's proposition to Qatar National Vision 2030 and NDS3 priorities. The second sequenced a phased funding stack — combining a non-dilutive research-grant pathway with an anchor equity investment from the local development bank — together with a month-by-month landing roadmap covering entity setup, partner contracting and first commercial milestones. The third refined the GCC commercial proposition into a dual-access offer — equity participation alongside an exclusive distribution licence — and sharpened the ideal-customer-profile definitions guiding partner outreach.
The relationships, cultural fluency and trust capital that good advisory work requires take a decade to build. We bring them ready-made — and we do the work ourselves.— Kontractom, on why we are based where we are based
Most of our engagements begin with a short call or a meeting at our office in West Bay. Tell us what is on your mind — strategy, structure, growth, capital or transformation — and we will tell you honestly whether we are the right people for the work, and if so, what the next step would look like.
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